Introducing our new look. Inspired by you.

YESTERDAY, TODAY, TOMORROW

What does 47 years of innovation look like?

WE ARE RED LION

Our employees are passionate problem solvers.

A NEW ERA

Redefining excellence. Remaining true to our core values.

A BRIGHTER FUTURE

Setting the path to excellence - a letter from President Jack Lee.

What do you think of our new look? We want your feedback!

A BOLD NEW BRAND IDENTITY

Red Lion has been a trusted partner in the automation and networking industry for more than 47 years. During this time, we have undergone significant growth, evolving and flourishing into a global communications leader. To better reflect who we are as a company and our aspirations toward the future, we are introducing a bold, new brand identity.

THE MEANING BEHIND THE NEW LOOK

Red Lion embodies stability and strength in the market, as well as excellence in customer service. Designed to evoke the same experience, only visually, the new Red Lion logo focuses on the initials – RL – for easy recognition.

STRENGTH AND A LEGACY OF TRUST

The Red Lion triangle represents stability and trust, while pointing ahead to a positive future. Titanium Grey embodies strength, and Red is our name and our legacy. A clean, new tech-forward font – Bank Gothic – represents our aspiration toward delivering even greater innovation.

OUR GLOBAL FOOTPRINT

Red Lion is proud to be a member of Spectris, providing complete solutions and global support to put our customers ahead.

EXCELLENCE AT EVERY TOUCH POINT

Through our products, solutions and service, Red Lion stands for excellence. Our tagline “Excellence. Redefined.” reasserts Red Lion’s commitment to upholding our brand promise and puts emphasis on the transformation Red Lion is undergoing as a global leader in communications.

New Look. Same Mission.

While our look is changing, our same strong values will remain. Through integrity, a standard of high-performance and customer-focused values, Red Lion is committed to delivering actionable innovation with proven performance.

Red Lion is your global partner of choice for harnessing the value of industrial information anywhere, anytime, any way.

Red Lion is your global partner of choice for harnessing the value of industrial information anywhere, anytime, any way.

We are dedicated to providing an easy, seamless experience, and you can count on us to be your invested business partner. We deliver tangible results through our valuable expertise and customer-driven solutions.

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